Launching live broadcasts to promote hoarding, Accor’s single-day sales of flying pigs exceed Double 11

Launchinglivebroadcaststopromotehoarding,Accor’ssingle-daysalesofflyingpigsexceed”Double11″
Recently,AccorHotelGrouplaunchedthelatestglobalmembershipprogram”ALL–AccorLiveLimitless”ontheFlyingPigplatform.ThisisalsothefirsttimeAccorHotelGrouphaslaunchedthemembershipprograminGreaterChina.Onthedayofitsrelease,thesalesofAccorHotelGroup’sflagshipstoreinFlyingPigsoared,breakingthroughtheentire”Double11″lastyear.Atthesametime,AccorHotelGrouplaunchedthelowesthoardingpriceintheentirenetworkinFeizhu,coveringstoresacrossthecountry,andisvaliduntiltheendoftheyear.ThelowestpriceofPullmanLijiangPullmanaffiliatedtoacertainAccorislessthan300yuanpernight,SofitelSanyaLee&Sofitel,SofitelHangzhouWestLakeislessthan500yuanpermonth.SincesigningastrategicpartnershipwithAlibabaGroupinNovemberlastyear,AccorHotelshasstrengthenedtheprivatedomainoperationsofitsflagshipflagshipstorethroughthedigitalcapabilitiesoftheFlyingPigplatform.Duringtheepidemic,AccorHotelGroupaccumulatedfansthroughlivebroadcastsandplantedgrassusersinFeizhutosaveenergyforrecovery.SinceFebruary1st,AccorHotelGrouphasconductedmorethan20livebroadcastsontheFlyingPigplatform.Thefive-starchefsofthehotelsintheirmultiplelocationshaverevealedtheirsecretsonlinethroughtheFlyingPiglivebroadcast.Hotelfeatures,brandconceptsandhealthandsafetyalternatives.InadditiontoAccorHotelGroup,InterContinentalHotelGroup,KaiyuanHotelGroup,etc.arealsostrengtheningmemberoperationsontheFlyingPigplatform,throughtheopeningofbroadcasts,topromotegoodshoardingandotherwaystopromotethe”post-epidemic”recoveryofthewinetravelindustry.AtthebeginningofApril,BanyanTreeGroupaddedmorethan2timesthetotalnumberoffansonthesingledayoftheFlyingPigMemberDay,andthenumberofstorevisitshitahistoricalstartingpoint;InearlyMarch,localhotelrepresentativebrandKaiyuanHotelGroupput10hotelsonthelivebroadcastofFlyingPigatthesametime,drivingstorefangrowthbynearly45%.HuangYuzhou,vicepresidentofFeizhu,saidthatlocaltravelisthefirstwaveoftravelrecovery.Feizhuhasbeenhelpingmerchantsimprovetheiroperationalcapabilities.Merchantshavetheirowntrafficanduserassetstomakethe”post-epidemic”recoverymoredifficult.Inaddition,theempowermentoftheAlieconomyhasalsoenabledwinemerchantstorecovermore.High-endhotelbrandssuchasAccorandShangri-Lahavelaunchedonlinehungrytakeawaystoresduringtheepidemicandplacedfive-startakeawayhomes;FlyingPigandAlipayThepaymentprovidedbytheresidentafterleavingthestore,andtheabilitytoreturnaftertheorderisplaced,alsoallowsconsumerstonotworryabouttakingupfundswhenhoardingtravelgoods.Sauna,YeWangWangShengnaneditorLiZhengproofreadingChenDiyanpictureFeizhuAPPscreenshot